NEWS

  • 3 Jan
    by Paul
    No comments

    Why Twitter matters

    News breaks on Twitter! I've addressed this in previous posts about how Twitter is an essential tool for newsrooms. But now that Twitter is so mainstream, it has become the go-to source for instant access to items of public safety, scandal, politics, sports fandom, and much more. The Sacramento Bee's Ryan Lillis gives us some examples in his look at Sacramento’s most memorable tweets of 2014.

    More...

  • 11 Jun
    by Paul
    No comments

    Using video to tell a story: The Smelt Song

    Everyone loves to watch videos right?  How about a singing fish?  Or a song about drought, sung by a fish?  I had a small hand in producing this one.  It demonstrates the power of video in communicating a message, your story...in an entertaining way.   Now get on your fish hats, and enjoy!

    More...

  • 5 Mar
    by Paul
    No comments

    How to Sell Girl Scout Cookies

    What's your favorite kind of Girl Scout cookie? Seth Godin says that's the question every Girl Scout should ask in their sales pitch. I agree. Nice way to start a conversation which will likely lead to a sale. I like peanut butter best. How about you?

    More...